5 Creative Ways to Distribute Your Branded Products: Connecting & Engaging with Promo

As a business owner, you should always be thinking of new ways to connect and engage with your audience. Promotional products are great, inexpensive tools that are versatile and allow you to reach the public in many different ways. Depending on your promotional objective, you can try one of the following ideas as a way to get the most out of your giveaways.

Gift with Purchase

One of the most popular ways to make use of promo products as a business owner is to give them out with purchases. Using them as gifts to complement patrons who support your business is ideal for building rapport and ensuring customer loyalty. By giving them a free personalized gift, they will be reminded of your brand each time they use the product, increasing the likelihood of them purchasing again from you in the future. Choose gifts with mass appeal such as tech products, electronics, and phone accessories.

Welcome Kits for New Employees

Welcome bundles or gift packages can be used as a creative way to introduce new employees to your brand. More than just a gift, these products can begin shaping your relationship with new members as promotional products play a crucial role in how others perceive your company. Through personalized swag, you can let new team members know they are appreciated, and valuable to your organization, which is key for encouraging employee loyalty. Consider investing in personalized items with higher perceived value including trendy apparel, retail-inspired drinkware, or quality laptop bags which remain visible as employees commute to their new workplace or enjoy a day off.

Event Swag Bags

If you have a tradeshow, conference, or convention that you will be attending, it is a good idea to create and distribute swag bags at these or any other networking event. The great thing about these types of occasions is that they give you the opportunity to put your brand in front of more eyes, due to the large number of people that come out. Take advantage of the exposure offered by these events when you give out pens, calendars, notepads, and other small items all packed inside a personalized tote with your company’s logo.

Local Sponsorships

Another great way to get your products into the hands of the public is to collaborate with local charities, churches, and non-profits to help cover the costs of much-needed resources. For example, you can sponsor a local youth sports team and provide them with equipment, uniforms, water bottles, and backpacks all featuring your company’s logo. You can get involved with organizers of a tournament to receive additional exposure by way of courtside banners, printed game schedules, or ads placed next to scoreboards. Community initiatives such as these provide unique opportunities to get your business message out to your customers and prospects.

In-Store Freebies

If you have any leftover promotional material from previous campaigns a great way to repurpose them is to use them as in-store freebies. Writing instruments, keychains, and magnets are some budget-friendly options that you can give out for free, or leave in sight for anyone to take as needed. Set up a temporary booth outside your store and fill it with freebies to encourage customers to come in and take a look.

Incorporating promo into your campaigns is an easy and effective way to elevate your brand. Whether you are onboarding new team members, want to reward patrons, or simply complement your customer’s purchases, with branded products you can do so in style. The key is to have a creative approach that includes highly sought-after products that the public will be excited about receiving.