In this digital world, it may seem crazy to think about marketing somewhere other than on social media or through email. However, branded products remain highly effective tools to use when promoting a brand or event, especially when working with a limited budget as many charitable organizations often do. The idea of spending money to raise funds may seem counterintuitive at first glance but in reality, investing in promotional items is a great way to gain support for your cause. Ranked No. 1 as the most effective form of advertising to prompt action across all generations (PPAI,2018), let us tell you why it’s time to make promotional products part of your campaign!
Budget-Friendly
Whether it is a festival, fundraiser, or parade - community events are a great place to give out branded products. If your objective is to get the word out about your cause, we have several affordable options that can be kept for a long time, allowing you to reach more people throughout the lifetime of the product. As everyone loves getting something for free, think about providing items that are trendy and recipients will be excited about using them. Branded koozies and lip balm are amongst the top cost-effective items that deliver a powerful mobile advertising opportunity. Pens, magnets, and stress relievers are other alternatives that are suitable for introducing your charity or cause to the public.
Retail Value
Another way to use promotional products is to sell them to raise money for your organization. We have an extensive lineup of premium items from name-brand apparel, to the latest tech products. Bluetooth speakers, power banks, and wireless chargers have high retail value, which can be leveraged to garner additional support for your cause. Alternatively, you can set up a program where each time they support your business, a part of the profit will be donated towards the cause of your choice and you can use a promo product as a token of appreciation for the purchase. When bundled together, our products make great personalized kits that can also be auctioned off or used as raffle prizes. Effective and affordable fundraising items are crucial to raising money and awareness.
Earn Their Trust
Lastly, promotional products are effective tools to use when building trust, which is key for finding support and organizing future events. We have several cause-related items that allude to the specific type of work you do. For example, anyone working with animals can customize one of our pet-friendly products, while someone working in the healthcare field can add their logo to a first aid kit, hand sanitizer, or any other items from our health and wellness category. This way the products you customize are directly tied to your nonprofit and its mission, ideal for building rapport with supporters.
Unlike internet ads or TV commercials, promotional products remain with customers, serving as a constant reminder of your non-profit or charity. Many of our products are high-quality and durable, while also being low cost making them suitable for non-profits and other similar organizations. The power of these products comes from their ability to prompt action as 79% of customers would donate to a nonprofit associated with a trusted brand(Cone Communications, 2013). This means that as a business you can incorporate branded products into your campaign to grow your brand while spreading goodwill and increasing awareness about important issues.