Complimentary Colours

Promotional products are excellent tools that can help raise brand awareness when utilized correctly. To make the most out of your products, several key elements need to be taken into consideration, one of them being the colour scheme. Colours are very important in marketing as one study found that “colours can contribute not only to differentiating products from competitors but also to influencing moods and feelings, positively or negatively”. Given that colours play such crucial roles in forming attitudes, as a business owner or event planner it is imperative to harness the power of colour to maximize the efficacy of your promotional efforts.

According to colour theory “complementary combinations” refers to colours sitting opposite on the colour wheel. When put together, they complement each other and provide a sharp effect. As you are designing your products, keep this in mind as it will help you create a unique and eye-catching look.

When it comes to commanding attention, the imprint colour you choose is just as important as the colour of the product. In this case, opposites really do attract as you want to combine colours that contrast well when paired together. Black and yellow is probably one of the most popular pairings of contrasting colours. The neutrality of the dark tones expresses sobriety and calmness while the yellow demands careful consideration, resulting in an attractive attention-seeking colour scheme. Suitable for key tags, tools, and automotive products.

While colour effects can be subjective, some colours have a universal meaning. For example, green can represent nature, health, growth, or good luck and matches well with dark gray or navy. Pens, backpacks, and notebooks are great for customizing with this colour scheme. On the other hand, red is typically associated with passion, speed, or excitement and pairs well with darker reds and browns, creating a subtle yet powerful contrast that is great for drinkware and PPE. These emotional triggers can be used to your advantage when selecting items and encouraging action amongst recipients.

White and purple is another combination that can be used to enhance a promotional message. For example, if you would like to convey your brand as luxury or premium, you can customize some purple items with a white imprint. Purple is often associated with high status since it is not a natural colour and the process of obtaining it used to be expensive and therefore reserved for royalty and the elites. Today it continues to be a symbol of high class, allowing the public to perceive your brand as exceptional. A great option for apparel, headwear, and other wearables that are often kept for a long time.

colour schemes are not always about personal preferences as the colours of the products you choose should be representative of your brand. Remember that there aren’t certain colours that are better or worse than others, it’s simply a matter of finding what works best for your brand. Through colours, you can truly communicate your brand’s message while ensuring a product is memorable and appealing to the public.