Promotional headwear remains one of the top categories for businesses to advertise and grow their brand. The Advertising Specialty Institute (ASI) reports that 69% of consumers own promotional headwear. Part of their success as advertising vehicles is the fact that not only do they offer great benefits for the advertiser, but also to the recipient. This is a unique characteristic that allows headwear to earn your brand additional exposure each time recipients use your caps in different scenarios. Take a look below at some of the reasons why people love receiving branded headwear and consider how these versatile uses can help boost your brand recognition!
Protection
The first reason why headwear is widely loved by the public is that they provide protection from the elements. In the summer a well-constructed cap with a mesh back such as our Trucker Cap, provides sufficient ventilation to keep their heads as cool as your brand, while keeping the sun away from their eyes. Likewise in the winter, a snug fit toque made from materials that insulate heat provides protection from the frigid weather even on the coldest of days. Themed promotions that use seasonally relevant headwear products have the potential to keep your brand in the spotlight year round!
On top of the world! One customer made custom branded beanies for his summit team and took them on his Everest conquest!
Passion
The second reason why people love receiving branded headwear is that it lets them wear their heart on their head! Headwear is great for promoting your passion. Whether it’s a local sports team, a special cause or charitable initiative, like-minded people can show their support by wearing your hat in public. This is a great way to keep your message on everyone’s mind, drawing additional attention to the event or cause being promoted. These are great for clubs, churches, conventions or any other event that allows people of similar interests to come together and interact with each other.
Cap love! Our customers had very kind words (and a 5 star rating!) when referring to their order for branded baseball caps placed through COMDA.
Fashion
Another reason why everyone loves to rave about promotional headwear is their ability to make a fashion statement. The imprinting possibilities and personalization options for headwear are virtually endless. It is easy to create an attractive, eye-catching design that literally pops out when embroidered, which makes the public want to wear your hat simply because they like it. This turns recipients into walking billboards for your brand, where it is their choice to represent and promote brands by wearing their products. This brings forth the opportunity to retail branded headwear which can be used to build rapport with the public, when you take into consideration their taste and preferences to create unique promotions.
These are only some of the different ways headwear can be customized in order to get recipients excited about using your products! The key is to provide a branded product that will be useful to the person receiving it, that way the likelihood of them wearing the hat in public places will increase. When you take into consideration how that can translate to more impressions for your brand it is easy to figure out why headwear is amongst the most popular categories of promotional products.