When it comes to customizing your product the imprinting options are ultimately what make the product yours. At a glance, you might think there are not many differences between these imprinting methods, however, the imprinting method you choose can have a lasting effect on your business and brand. In the age of the internet, where company practices are becoming more and more transparent, it is becoming very difficult to attract and keep new customers. Customizing your product can raise brand loyalty at a very crucial moment in time. Below we will compare some of the most popular personalization methods used in the imprint industry to help you determine which method is right for you!
The most important thing to consider when customizing products is to have a clear understanding of what the purpose of the product is. As a company you must strategize and clearly lay out what you are trying to achieve when purchasing personalized items. For example, are you trying to increase brand awareness, show special customer appreciation, or celebrate a company achievement? All of these instances require different strategies in order to achieve the results that you desire.
Screen Printing
In cases where you are attempting to increase brand awareness you will most likely be looking at a cost-effective option which will reach the greatest number of people for the lowest possible cost. You may want to use a “freebie” or a “giveaway” as a way to spread the word about your business. Your best bet would be to purchase screen-printed items, for example: pens. Screen-print is one of the most common methods of imprinting because it is quick, reliable and is well suited to printing large volumes. Additionally, screen-printing can be done in up to four colours to ensure your brand identity is properly represented.
Laser Engraving
In the event you want to show a special customer appreciation or celebrate a company milestone, the objective should be to make a lasting impression, one which will express your gratitude and will ensure your customers will return. You may want to consider purchasing personalized “corporate gifts”. These are more elegant, higher quality exclusive goods that will pass the test of time and endure the harshest of environments. For these occasions, we offer two types of engraving techniques – a YAG laser and a CO2 laser. The method used depends entirely on the material of the surface to be engraved. The YAG laser produces a tonal effect that matches the original material as opposed to the CO2 laser which can be used to engrave items with a painted surface. The advantage of choosing an engraved item is that the imprint is permanent as well as being eco-friendly and contact-free.
Engaging with customers through the use of promotional advertising can help grow your business and improve customer acquisition. Knowing how to choose which personalizing method is right for you is an important part of the process, and it all depends on what your objective is. Plan accordingly and you should see growth in customer loyalty and engagement.