Debunking Promo Myths

As your promo products experts, at COMDA we understand the value that our products add to your marketing campaigns. However, not everyone is aware of what personalized products can do for their brand or how they can be effectively utilized as advertising tools. For as long as the industry has been around there have been many misconceptions that have discouraged new customers from trying promo, that is why in this blog we have set out to debunk and break down popular myths about the industry, and in turn, improve promo’s reputation in the advertising world.

Myth - Promo Products Are Cheap

The first thing to understand is that promo products have come a long way. While there was a time that trinkets and single-use products dominated the market - that is no longer the case. Nowadays we see a great variety of items including brand-name apparel and retail-inspired trends. This is due to companies seeing the benefits of adding their branding to products that are already popular among the public. Depending on your company profile, budget, and objective, you can use top-of-the-line products to help you build a stronger bond with your audience by giving them something they want to hold on to.

Myth - Promo Products Are Wasteful

Another popular misconception is that promo products often end up in the trash, which exacerbates the issue of pollution. In recent years there has been a shift towards more items that are ethically sourced and reusable as companies move away from cheaply made, single-use items. Sustainability has now become a top priority for manufacturers and suppliers leading to a greater number of eco-friendly options. Beyond aligning with a brand for a particular product, individuals are choosing to support companies that share their values. The result has been an increase in demand for durable, high-quality products that can be reused and kept for a long time including drinkware and tote bags.

Myth - Promo Products Are All the Same

While it’s true that certain items work well with a number of company profiles and industries, there are also specialty items that are ideal for attracting a niche audience. Here is where “outside the box" thinking comes in handy as you choose the right products to customize. Unexpected, bold, and quirky products can help you stand out as they are more unique and attractive. While your competitors are giving out pens and calendars you can try customizing golf products, tech items, or pet-inspired items for themed campaigns.

Promo products are more than just branded freebies. They are a way to reflect and develop your brand identity without breaking the bank. It is not about the cost of the product, but rather the value you can give it and how you use it. Companies can make the most out of budget-friendly products that inspire brand loyalty as long as they resonate with their audience. These can be used to evoke strong feelings of trust and dependability, leading the public to have a more favourable perception of your brand.