Never Obsolete: Promoting Your Brand with Calendars in the Digital Age

Posted on October 04, 2024 Posted in Calendars Promotional Products

Why you should promote your brand with customizable calendars

Whether you are looking for a product to hand out at a trade show, use as a gift for prospective customers or to complement your sales, branded calendars are great for many occasions. Not only are they practical and useful in many situations, but they are also versatile enough that virtually every industry and company profile can make use of them. Beyond their organizational capabilities and attractive appearance, promotional calendars possess several features that ensure they are never obsolete, even in the digital age.

Build Rapport

Regardless of the business, people love receiving complementary items. Customers, vendors, and prospects respond positively to a business that gives them free things, and the businesses can use these opportunities to reinforce their relationship with the recipient. If you have a team that is constantly meeting with prospective clients such as sales representatives, allow them to take calendars with them to distribute. Representatives can incorporate the calendars into the meeting by writing key dates and information. Use the calendar to capture follow-up appointments, upcoming deadlines, and launch dates. This is a great alternative to exchanging business cards and can lead to more business opportunities down the road.

A woman presents a promotional calendar to three employees in a boardroom.

High Visibility

According to the Promotional Products Association International (PPAI), 73% of people who receive a promotional gift use their product at least once a week and as many as 45% use a promotional product at least once a day. If you’re looking to give your audience a branded gift, you’ll want to give them something you know they will keep and use for a long time. Calendars make a fantastic choice as they are often kept visible in high-traffic areas such as an office, a kitchen, or a garage for the entire year! This allows the advertiser to make an impression each time someone checks their calendar for an important date.

Stay in Touch

Anyone can customize a calendar with their business name, contact details, and logo, but have you thought about adding a more personal touch to your business calendars? Our corporate calendars are 100% customizable allowing you to include any relevant information, including social channels, websites, QR codes, links to landing pages, and more! The advertising power of wall calendars is magnified when you combine it with the power of digital technology. In the age of social media and e-commerce, it is crucial to have a marketing campaign that supports your online presence.

Still haven’t ordered your 2025 calendars yet? There’s still time! Try selecting and customizing calendars now and give them out to your clients before the year concludes so you can beat your competition to the punch! As a bonus, we offer calendar envelopes for an added fee that ensures your calendars arrive in perfect condition, whether they are distributed at events, through mail, or as part of a giveaway. Please notify your sales representative or add a note to the special instructions if you would like to add envelopes to your order.