On Trend! How To Elevate Your Brand in 2025

As we head into 2025, the promotional product landscape is evolving, with fresh, innovative items taking the spotlight. By aligning your brand with the hottest promotional items, you show that you’re not only in tune with what’s new but also invested in delivering your audience relevant and valuable products. Forward-thinking businesses know that the right promotional products don’t just catch attention, they create lasting connections. In this blog, we’ll reveal the promotional products poised to dominate in 2025, and how leveraging these trends can transform your marketing efforts.

Drinkware

Drinkware popularity has been steadily growing in the last 5 years, accounting for 10.7% of total industry sales in 2023. Perhaps the biggest reason for the category’s growth is the shift towards more sustainable promo, a characteristic preference of younger generations. Given that the number of drinkware suppliers continues to grow, and there's a large number of Gen Z’ers entering the workplace, we can expect this product category to be in high demand for the next few years. Beyond the reusable qualities which align with environmentally friendly causes, the influence of retail brands like Stanley and Owala are pushing suppliers to come up with their own versions of trendy drinkware.

Wearables

The second product category to look out for in 2025 is wearables, with a special focus on sustainable apparel. Branded t-shirts, only second to drinkware in industry sales, provide a unique return on investment for advertisers as a product that receives everyday use from recipients. A well-designed t-shirt is truly a product that they’re going to use, whether it's at home, at the gym, or on the bus. The elephant in the room though is the quality of the shirt and the materials from which it is made. As consumers become increasingly aware, they are more likely to support companies that demonstrate corporate social responsibility and align with their values. This puts sustainable apparel derived from recycled materials in the spotlight for 2025.

Electronics

Lastly, on this list, we have electronics which includes everything from computer-related products to tech gadgets and mobile phone accessories. Part of the reason why we believe this category will be trending next year is due to its ability to reinforce connectivity. Beyond their practical uses, promos from this category do a superb job of encouraging engagement from anyone who interacts with the product. For example, adding your social media channels to mousepads, chargers, and stylus pens will help drive more traffic to your pages while enabling recipients to continue the conversation online. Consider adding a QR code or website to your promo products as a way to support digital marketing campaigns.

By customizing these must-have items with your logo, you’re not just promoting your business—you’re embedding your brand into the lifestyles of your audience. Imagine your logo on a sleek, reusable tumbler that accompanies your customers through their daily routines, or on a trendy jacket that becomes their go-to outfit. Think about providing custom products that align with their preferences and values but also complement your digital strategy. Keep this in mind as you prepare your marketing material for the upcoming year, and you're bound to have a successful campaign!