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Points to Ponder on Promo
Promotional products are the most highly regarded form of advertisi
The Advertising Specialty Institute (ASI) periodically conducts global studies to measure the impact of promotional products against other forms of advertising. Their latest study offers the following interesting facts:
- Among the most popular promotional products are writing instruments which are used by over 50% of consumers in North America.
- 58% of consumers own at least one promotional tee shirt and it is the most widely appreciated across all age groups.
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Logoed tote bags generate more impressions that any other item and are especially used by women.
- Despite the growing popularity of digital calendars on phones and computers, 76% of people given promotional wall
calendars say they use them daily in their homes or offices. - Promotional caps make over 3,000 impressions over their lifetime.
Not only are promotional items the most highly regarded form of advertising, according to the latest study, but at a cost per impression of just 0.7 cents, promo items are also the most cost-effective advertising medium.
Remember, when you give a customer or prospect a promotional gift, he or she is more than 85% likely to remember you and your business and return the gesture with future purchases.
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