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There are countless opportunities for small businesses to support community activities while also promoting their businesses. Don’t wait for groups to come looking for you. Try seeking out some of the local teams, groups and events which could benefit from your support while also affording you a unique opportunity to get your business message out to your customers and prospects. |
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As the days grow longer and warmer, there will no doubt be many special events and activities in and around your neighborhood. Consider golf tournaments, church picnics, and county fairs. Local minor league sports teams or school groups are also looking to local companies for support and would welcome your help.
While cash donations are always appreciated, they do little to help promote your business. Instead (or maybe in addition to), think about providing tees, polos or sports caps to local teams and groups. These donations provide both immediate and lasting visibility for your business.
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Additionally, think about the many sports tournaments being held in your area that are desperately seeking prizes. This is a great opportunity to donate some branded items, perhaps of higher value, to friends and neighbors. Business promotion isn’t just something that happens in paid advertising or in-store displays. Life goes on all around your community and creative business owners take advantage of the opportunities to spread some goodwill, help good causes and promote their businesses in many ways |
