Spring Into Action!

For some of us in the north, the snow has started to melt and the days are beginning to get longer which means spring is just around the corner. As we get ready to embrace the sun and ditch our winter gear, we think this is the perfect chance to introduce new, fun elements to your marketing campaign. With each change of season comes a new opportunity to advertise your business in unique ways. Don’t let the sun rays go to waste. Below are some ideas to help you make the most out of springtime with promotions that will have your brand in full bloom!

Colour

People are full of energy during spring as they look forward to doing a number of activities that are just not possible in cold weather. Your marketing campaign should reflect the optimism and revitalization that is associated with spring through specially themed products. Consider including promotional items that incorporate vibrant and colourful visuals that are sure to captivate the public’s attention. Tote bags are a great choice as they come in a series of attractive bright colours that embody the spirit of spring. Businesses giving these out can be sure their product will be handy for barbecues, picnics and other outdoor events. Recipients will be excited to receive an item that will be useful throughout the season.

Get Involved

The warm weather also brings forth the opportunity to support a local sports team or charity event. As outlined in a previous blog, donations do not always have to be in monetary form. Instead, consider providing some custom branded swag. There are many little league and semi-professional sports teams that are always looking for support at the start of their seasons. Outfit a team with customized apparel such as waterproof jackets. Apparel that features your logo is a great way to give back to your community and promote your brand in the process.

Likewise there are a number of outdoor community initiatives that take place in spring that you can sponsor. Provide branded shirts for volunteers along with goodie bags as thank you gifts. Things like marathons, walks, and golf tournaments are unique avenues that are not available year-round, and should be capitalized on by businesses wishing to gain brand awareness.

Celebrate Special Days

The season is filled with many great reasons to celebrate, allowing you to gift specialty branded items on each of these occasions. For example, use Earth Day in April to show that your business is eco-friendly and supports the environmental movement. You can (literally) go green by creating a bundle of green coloured items, or you can give out freebies that allude to sustainability such as: products made from recycled materials. Another idea is to provide branded drinkware which aligns with eco-friendly initiatives aimed at diminishing the use of single use plastics. As a bonus our ceramic mugs can be turned into small flower pots, making a great springtime decoration.

The key to creating a successful promotional campaign is to use seasonally relevant products that effectively communicate your brand message while inspiring action, and eliciting emotional responses among recipients. As we get set to soak up the sun in the upcoming months make sure your marketing campaign remains fresh with these trendy and highly appreciated branded gifts.