The Name Game

The swoosh, the golden arches, the apple with a bite taken out of it, without mentioning the name of the brands everyone immediately recognizes what these symbols represent. You may like or dislike the company and its products but one thing is undeniable, certain brands simply stand out. There are definite reactions associated with big brand names, and you can use these emotional responses to promote your business. If you are thinking of incorporating promotional apparel into your marketing mix and are wondering how to approach brand-name wearables, you've come to the right place. In this blog, we will outline the pros and cons of using brand names to promote your business.

Pros

For starters, brand name promotional products carry the recognition and reputation of established brands that can enhance the perceived value of the item itself. When you add your logo to a product like our PUMA Fusion polos, or our New Era caps, the perceived higher quality allows recipients to associate your brand with professionalism and credibility. As people are often drawn to familiar brand names, adding your logo to brand name promotional apparel has the potential to make the product more appealing to your audience. Recipients are more likely to wear products from brands that they identify with, increasing the number of impressions generated each time it is worn.

Cons

On the other hand, personalizing name-brand apparel like our Champion Jogger Pants or short sleeve shirts usually comes with a higher cost, compared to generic brands. These products can be more expensive than their generic alternatives, which could increase your marketing budget. Another issue experienced in recent times pertains to the supply chains. Many of the big brand apparel options have been in backorder, pushing customers to plan their campaigns and place their orders much earlier compared to generic products that are usually in stock.

Suitable Uses

Being more exclusive, name-brand products should be reserved for special occasions. The impact of personalizing name-brand apparel monumentally increases when the products are used as gifts, rewards, personalized with your logo, and prizes in themed promotions. Whether it's an appreciation event, a social media contest, or a company milestone, adding your logo to the highest quality products can help you score some additional brand recognition.

Likewise, if you are looking for products to outfit your staff, you may want to consider the environment and the nature of the work carried out. It could be beneficial to invest in the higher-cost item if you want it to last longer, for example, our Dickie’s Work Shirts which are specially designed to withstand the wear and tear of heavy-duty work settings.

Using brand-name promotional products can be an effective strategy to promote your business, but it's essential to weigh the costs and potential drawbacks to ensure a cohesive brand strategy that maximizes the benefits. Ensure that the brand name apparel you choose to personalize is relevant to your business and aligns with your target audience. For additional product ideas, promo tips and the latest news check out our blog filled with valuable information for businesses just like yours!