Why Promotional Gifts Pay Dividends

Everyone loves receiving a gift. It can be any item that is so simple and so cost effective that you give to your employees, loyal customers, or even potential consumers. No matter who receives it automatically starts building your brand, and its credibility. Take a look at what else giveaways can do for your business.

Investing in giveaways is one of the best business decisions that business owners can make today. Customers love giveaways, investing in giveaways usually doesn't involve many risks, and giveaways are popular in the business world today. The benefits of investing in giveaways are extensive, and the companies who opt to not do this are probably shortchanging themselves.

1. People love getting a gift. 
   Customers will respond positively to almost all giveaways items, which is not going to be the case for many paid items. Giveaways constitute a shortcut to customer satisfaction.
    
2. Reinforce your relationship with customers. 
   Businesses can build credibility with free items. Consumers or potential customers are going to respond positively to a business that gives them free things, which can lead them to make purchases or recommend your products/services.
    
3. Giveaways consume few resources. 
   Most of the items that businesses are capable of giving away as promotional giveaways are going to be relatively inexpensive to buy and yet have a much higher perceived value with the recipient. Some cost effective promotional products include pens, keychains, and notepads. 
    
4. Promotional products become part of a brand.
   People will come to associate these products with a given business, which is more or less going to provide the business with additional branding and advertising. Businesses that offer giveaways gain more exposure.
    
5. Consumers are starting to expect giveaway products. 
   While offering these promotional products is a net positive rather than something neutral even today, since more and more companies are doing it, the companies that are not offering giveaways today are starting to get left behind. To a certain extent, not offering giveaways is becoming a net negative in terms of customer expectations, whereas offering them is becoming a net positive.
    
6. Giveaway products can also act as long-living business cards.
   Lots of companies include their phone numbers, email addresses, QR Code, Twitter Handle and other social sites as well as many other types of contact information on the giveaway products. Consumers and businesses are more likely to follow up with a company if they have that information available, even in the world of search engines.
    
7. Products never stop advertising. 
   When consumers use a pen that has a corporate logo on it in public, they are subtly advertising a company. Same idea if that pen is given to someone else to use, they are now subtly advertising a company, and it will travel. These giveaways also provide word-of-mouth advertising that sustains itself.
    
8. Giveaways offer a high ROI. 
   In many cases, these are products that will cost almost nothing to buy and nothing to produce. However, they can still manage to win people all sorts of new customers and followers nonetheless. 
    
9. They never go out of style.
   Giveaways have been viable marketing tools since they were introduced, and that isn't going to change anytime soon. Mostly all promotional products can be used year after year until they are all given out. For example, Pens; the larger the quantity the cheaper the price, and they aren't going out of style and can be used all year round.
    
10. Giveaways work for all businesses.
    Regardless of the business, people are still going to want complementary items. People in all fields can get giveaway items for their customers, clients, events and more. Pens, t-shirts, bags, calendars are just a few of our more popular products, you can browse the rest here. Remember, giveaways are an investment that will keep giving. 
    

Promotional products increase brand awareness and also give you an ROI. Though it may be hard to measure the ROI you can see the spike of interest while and after the promotion or the giveaways are happening. Always keep stock of a generic branded product, you will see they will come in handy when you least expect.