Your Best Back-to-School Bets

Although summer has just begun, and for many, the school year has just concluded, this is the perfect time to stock up on personalized products for students, teachers, and parents. Start planning your back-to-school promotions now and beat your competition to the punch with items that are great for picnics, fundraisers, campus events, and more. We have a selection of products that fit a number of budgets and occasions, take a look at our top choices for ringing in the school year in style!

Spirit Swag

Personalized apparel is always a safe bet when it comes to back-to-school promotions. As the fall weather comes around in September, hoodies make suitable gifts for high school and college students. Hoodies are cozy, warm, and perfect for those cold mornings and students can quickly slip them on before going to class. T-shirts are great for school programs, sports teams, and special celebrations. Pair these with sweatpants and socks to create the ultimate swag bundle ideal for orientation night and welcome packages.

Office Products

Writing instruments, notebooks, sticky notes, and rulers are a must in every classroom making them a safe choice to include in your next promotion. These essentials are sure to come in handy for students, faculty, and anyone working in an office setting. Think about providing branded items that can help recipients work more efficiently, this way they’ll interact with your brand each time the products are used. Organizational tools such as calendars can help recipients stay on top of deadlines, while your brand receives exposure the entire year. Alternatives for younger audiences include crayon sets, colouring books, and coloured pencils.

For Alumni

Back to school promotions are not just for students! Open up your audience by personalizing products that can also be used by former students. Laptop bags, backpacks, and tote bags are great for anyone commuting to work. If there is a recent grad in your list you want to outfit with branded products, try giving them lanyards, and badge holders to prevent them from losing their new work credentials! Drinkware, USB hubs, and power banks are great promotional tools as they will remain visible on their desks during work meetings and video calls. Promo products make great gifts in exchange of donations and funding provided by alumni, and serve as tools to keep them engaged with their alma mater.

As a bonus, branded products are excellent for fundraisers and other school programs. Premium items with high perceived value can be sold at school events or used as prizes for raffles. The possibilities are virtually endless, giving you an opportunity to create a unique experience for recipients. These are only some promotional product ideas to help you get inspired, however, the products you choose should make sense for your brand and objective.