If you've ever tossed on a branded hoodie or snagged a free hat at an event, you’ve been part of one of the most effective forms of marketing out there—wearable promotional products. The great thing about wearable gear is that it turns your audience into walking billboards, effortlessly spreading your brand wherever they go. Unlike flyers or digital ads that may get tossed aside, branded apparel sticks around in closets, gym bags, and suitcases - proudly showcasing your logo in different settings. If you’re wondering how you can make logoed apparel part of your campaign, we’ve got some tips to help you use them for maximum impact.
T-Shirts
Universally loved by everyone, t-shirts are one of the most popular promotional tools available. People wear t-shirts regularly so your brand gets repeated exposure over time. With the right design and quality, promotional t-shirts can become a conversation starter when used as giveaways for product launches, store openings, and trade shows allowing your brand to remain relevant and on-trend. According to the Advertising Specialty Institute (ASI), promotional t-shirts are kept by recipients for an average of 14 months. During that time, they generate approximately 3,400 impressions, making them one of the most cost-effective promo items in terms of cost per impression.
Hats and Beanies
Hats and beanies are also among the crowd favourites when it comes to wearable gear. There is always a hat in style that you can customize with your logo, allowing you to refresh your marketing every season. From baseball hats in the spring to beanies in the winter, with branded headwear you can promote your brand year round for a low cost. Great for promoting outdoor events, community initiatives and festivals as they protect recipients from the elements while keeping your logo front and centre.
Socks, Hoodies and Sweatpants
If you are looking for gear that you can use for special occasions like customer appreciation campaigns, social media contests, or company milestones, we have a number of high-end apparel options ideal for making a lasting impression. From brand-name fitness gear, to highly rated outerwear, our apparel is perfect for connecting with all kinds of communities. Tailor your promotions to fit your vibe with products that speak to your audience by addressing their preferences. If you are looking for something equally impactful but more subtle, our socks make great gifts for loyalty programs and VIP giveaways.
Wearable promo products are more than just stylish clothing—they’re mobile branding opportunities that help the public get accustomed to your logo. Whether it's a cozy hoodie for a fall campaign or a breathable cap for summer days, these pieces can turn your audience into proud brand ambassadors. Are you ready to get your brand on someone's back (literally)? Start exploring wearable promo options and we’ll help you design gear that everyone will want to wear.