Hot Apparel Trends

A new year calls for new promotional swag! If you are thinking of refreshing your marketing campaign in 2023, we have a number of options to keep your brand relevant throughout the year. Apparel in particular is a hot category to keep in mind as evolving fashion trends and an increased demand for stylish wearables have made them some of the most sought-after products. Hit the ground running next year by staying ahead of trends and personalizing items that everyone on your list will be excited to receive. Take a look at some of our top recommendations as we head into 2023.

Sustainability

As the public becomes increasingly eco-conscious each year, this starts to reflect on their lifestyle choices and purchases. Promotional products are not the exception as we are seeing more and more people opt for sustainable clothing and ethically sourced goods that last longer than products made with cheaper materials. As a business owner or event planner, it will be beneficial to choose products that align with these preferences as it can help the public see your brand in a more positive light. Our Unisex Pullover Hooded Sweatshirt and Jogger Sweatpant are a great combo to keep cozy during winter, while the CVC Bella + Canvas T-Shirt offers a flattering fit, great for events year-round. Beyond your products and services, demonstrating social responsibility is a great way to earn rapport with your audience.

Dress to Impress

With hybrid work-from-home models now being a permanent reality for many professionals, individuals will be looking for apparel that can be used in different settings. Formal office wear took a bit of a back seat in the promo products market over the last couple years as masks and loungewear dominated. However, we are expecting an increase in demand for branded work wear such as uniforms, polo shirts, and dress shirts for employers to welcome new and returning team members in the new year. Help them look their best with products that look sharp on video conferences but are made with soft, comfortable materials.

Get Outside

Winter is upon us, shifting our focus to apparel options that can keep us warm for extended periods of time. Whether it’s for outdoor activities or long commutes, we have apparel that keeps your logo in the spotlight during cold weather. Our Puffer Vests are suitable gift ideas as they are packable with a water-resistant finish that’s great for exercising, hiking, or simply going for a walk. Its compact design makes it ideal for travel or keeping in the car, that way recipients will always be prepared. Other options include our Techno Lite Three jackets which are interactive with other models, allowing you to layer it or use on its own depending on the conditions outside.

2022 has been a great year for promo and next year promises to be even better. Keep in mind the challenges that have affected the industry such as supply chain and inventory issues when placing orders. It’s best to stay ahead of trends and order early not only to beat your competitors to the punch but also to ensure you receive all your products with ample time.