Cold Weather Drinkware

Winter is upon us and with it comes another opportunity to grow your business. As we have outlined in previous blogs there are seasonally relevant promotions that you should be taking advantage of as a way to keep your brand relevant all year round. Drinkware is a popular option for winter as they are versatile, and come in many attractive styles that make them suitable gifts for a wide range of company profiles and events. Just because the temperatures are dropping, it doesn’t mean your sales have to as well, take a look at the options below to keep your brand hot in cold weather.

Tumblers are designed to keep beverages at a desirable temperature, which makes them a great addition to your promotional campaign this winter. Help customers keep their coffee, tea or hot chocolate deliciously warm with insulated bottles during the frosty weather. Ideal for anyone on the go, these travel mugs are available in many attractive styles. Cool neutral colours, and matte finishes are preferred for the fall and winter months and can be matched with other products to create a unique bundle using seasonal colour themes. Incorporating these colours into your marketing shows your brand is on trend and in touch with what’s modern.

An elegant option for your customers or employees this holiday season are ceramic mugs. These are not industry specific and give you a large enough imprint area so you can spread the word about any type of business or event. Suitable as a year-end thank you gift or corporate gift for staff. Add a personal touch by filling them up with candy, chocolate, almonds or any other snack! Versatile products that have multiple uses can help increase the exposure your logo receives. Many promotional products have unexpected uses - think outside the cup and be creative with your promotion to create an effective campaign.

When used as giveaways, promotional drinkware is kept for an average of 12 months (ASI, 2019) making it a great investment as you can be sure recipients will be using your product beyond the winter season. The Flowe bottle offers the best of both worlds as it has the capability of keeping drinks hot in the winter or cold in the summer. Gifting these is a great way to receive exposure at any time of year as the insulation ensures the beverage stays the right temperature for longer, whether the recipient wants to enjoy a hot tea, or icy cold water.

In addition to being visually attractive, many drinkware options have multi-purpose uses that increase the probability of your product being used and your logo being seen. An emphasis on sustainability in recent times has certainly given the category enough of a boost to be in high demand. They make great gifts and are usually kept for a long time when gifted. These are just some of the reasons that make drinkware a refreshing alternative for your marketing campaign this upcoming winter.