From Budget-Friendly to Executive Style: Choosing the Right Pen for Every Occasion

Promotional pens are a staple of the industry, and for a good reason — they’re practical, versatile, and cost-effective. But not all pens are created equal, and if you’re just grabbing the cheapest option and slapping your logo on it, you might be missing out on a big opportunity. The right pen can say a lot about your brand, and can be used to extend the scope of your message. If you don’t know what to look for when choosing a pen for your business, we have put together this handy guide to help you make the right choice depending on your budget, audience and occasion.

Events

Different events call for different levels of quality and style. Plastic pens are better suited for events where raising awareness is a main priority as you can order a higher quantity and still keep costs down. The low cost of plastic pens makes it possible for you to reach more people, and include more pens in your promotions. For times where making a lasting impression is crucial, we have a number of metal pens that offer a more elegant platform to present your logo. Their high perceived value makes them great for anniversaries, company milestones, personal achievements, and more! Take the time to make sure the pens you choose match the occasion or the events they will be distributed at.

Special Features

Another factor that may influence which pen you ultimately decide to personalize with your logo is who will be using the pen. Pens are beginning to include more unique features that make them attractive to recipients such as phone holders, screen cleaners, and screwdrivers. These distinctive features are great for targeted promotions and reaching specific demographics. For example, if you are trying to reach young, tech-savvy individuals you should consider adding your branding to a stylus pen to make a strong impression and increase the likelihood of it being kept.

Ink Type & Colour

We have a variety of ink types, each offering a different writing experience, including gel pens, ballpoint and rollerball ink pens. Think about whether the pen will be used to jot down quick notes, signing documents or journaling. Match the ink to the task, and you’ve got yourself a pen they can’t put down.

Most promotional pens come standard with either black or blue ink. These ink colours are ideal for everyday use and often preferred for professional or academic settings. Other colours like red, green, or even multi-colour inks can be fun for niche campaigns, educational purposes, or creative audiences.

While the exterior of the pen is what gets noticed first, it’s the writing experience that determines whether someone keeps and uses your promotional pen. A great-looking pen that writes poorly is likely to end up in the trash, while a pen that glides smoothly across the page earns a permanent spot in a pocket, purse, or desk drawer. Make sure the pen you choose fits your needs, budget and overall branding. We have several pen styles, with unique and practical features to help you achieve your promotional objectives. If you are still unsure, reach out to us for a product sample so you can test out the quality of the products ahead of ordering.