Frugal Friday: Coasters

Posted on January 29, 2021 Posted in Frugal Friday Promotional Products

Coast your way to a Successful Promotion without Breaking the Bank!

When it comes to cost effective marketing, promotional products are among the best tools available to businesses looking to grow their brand. More specifically there are products that serve as great advertising vehicles due to their versatility and ability to create impressions in different situations when branded with your logo. One of those products are coasters which come in a variety of shapes, sizes and materials, offering something for virtually every industry or event. Take a look below at some of the ways coasters can be used to compliment your marketing campaign while offering a great return on your initial investment.

Design plays a big role in the effectiveness of your promotional products. One of the great characteristics of our Pulp Board Coasters. is that they feature a 100% customizable imprint area, allowing you to express your creativity more freely. Printed on both sides and in full colour, they create an opportunity to make a truly one of a kind, eye catching promotion that recipients won’t soon forget about. Made of 60 pt natural pulp board these are lightweight and affordable for general giveaways but also durable, making them suitable for restaurants, bars and coffee shops.

blue and white square-pulp-board-coaster

However, branded coasters are not limited to the food and beverage industry as they are versatile enough that almost anyone can make use of them. For example, use them as event tickets at a product launch, tradeshow or conference and include a special offer with a promo code that only attendees can take advantage of. This allows recipients to interact with your brand after the event has concluded and encourages them to keep the product, which in turn helps create more exposure for your brand.

One factor that determines how long a product is kept for is practicality. If the item has multiple purposes this increases the likelihood of it being used, and thus helps increase the amount of impressions generated. Our Bottle Cap Opener Coaster is an example of a product with more than one use which also includes a magnetic back so it can be displayed in a prominent area. Another example is our Jar Opener which also doubles as a coaster to protect furniture. The additional uses create more opportunities for your logo to be seen, at no added cost to the advertiser.

Lastly we have coasters that make great corporate gifts and souvenirs for more formal events. If you are looking for a more elegant option than the paper or dolomite derived alternatives, we suggest our trendy and environmentally friendly bamboo coasters which are available in round or square shape. They are laser engraved meaning your design will be etched directly onto the surface, ensuring a sophisticated look and long lasting advertising for that special occurrence.

As you can see coasters are a great way to increase brand awareness as they are practical, inexpensive, and often kept in visible areas which translates to more impressions for your brand. Depending on the objective of your campaign, coasters can be used as a tool to help reach your target audience. They work in a wide range of environments from corporate events to personal entertainment, making them a suitable option for businesses just like yours!

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