Imprint Method Highlight: Thread Magic

So you’ve chosen your promo products, more specifically apparel, and now you're wondering how to go about personalizing them. The truth is, when you are presented with several imprint options, it’s easy to become overwhelmed. But that shouldn’t be the case - and we’re here to take the confusion out of customizing your products! In this blog we will be making the case for embroidery and why you should consider this imprint method when customizing your garments. As always, we’re here to help you connect with your customers, and that includes helping you make an informed decision when customizing your promo!

Professional Branding

Whether it’s for a business, a sports team, or event staff, with embroidered apparel you can achieve a professional cohesive look across your organization. Embroidery allows colourful detailed designs to be faithfully reproduced, offering a high level of professionalism to your brand. This is great if you want to customize multiple products like sweatpants, jackets, and caps, as embroidery can be applied to a wide range of fabrics from sturdy denim to soft fleece. This versatility ensures your design can be beautifully translated onto different materials, looking great on all types of surfaces.

A Stand Out Appearance!

Embroidered logos stand out, literally. Embroidery provides a textured, three-dimensional look that goes beyond the flatness of other imprint methods. This adds depth to the design, making it more visually attractive and tactile. With embroidery, you can create attractive, colourful designs that will grab the attention of the public each time your products are worn. The raised, embroidered design adds a touch of sophistication and elegance that increases the perceived value of the personalized garment.

Durability

Perhaps the most important quality offered by embroidery that makes it a preferred choice for personalizing apparel or is durability. It is an imprint method that can withstand the test of time as designs won’t fade or peel compared to other imprint techniques. Unlike some printing methods that may fade under prolonged exposure to sunlight and moisture, embroidered designs maintain their colour and quality over time, achieving a vibrant look even after many wash cycles.

When To Opt Out

Of course, there are also some drawbacks to choosing embroidery, as this imprint method is not ideal for small intricate text designs. Things like phone numbers, addresses, and other contact information should not be included in an embroidered imprint as these details may be lost due to the thickness of the thread. We suggest only including logos, large designs, and block letters to ensure they are rendered legible on all your garments. Our production team offers print proofs for you to verify the quality of your imprint and will advise you in the event your logo can’t be embroidered. Get in touch with our Customer Success Team today to learn more about the power of customized embroidery!