As we have seen in the last couple of years, rules and restrictions are ever-changing; however, one thing that remains unchanged is the desire to remain safe. Masks and other face coverings are back in the spotlight as many workplaces are starting to call employees back into the office, allowing this promotional item to continue to permeate public consciousness at least for the first half of the year. Additionally, with countries beginning to ease back on travel restrictions, this creates an opportunity to personalize face masks as they are still necessary in airports and other public places. If you were not able to get behind one of the most popular trends in the promo industry yet, this may be your last chance to take advantage of it. Beyond their increase in popularity in recent times, face masks possess a number of great qualities that make them suitable for showcasing your logo.
Kitting
A trend that is taking the promotional products industry by storm this year is kitting. This fad involves creating a custom bundle that includes products from different categories to ensure your brand receives exposure in multiple settings. The wonderful thing about this trend is that it lets you create a one-of-a-kind gift bundle that caters specifically to the needs of your audience. It also gives you the opportunity to re-purpose marketing material you did not get to use in the past. Say you have some extra pens, masks, keychains, or magnets laying around, simply put them in a promo tote and create a trendy kit that recipients will appreciate.
Unique Design
The design possibilities on face masks are virtually endless, leading people to put their DIY skills to the test and create masks that are one of a kind —and in some cases, designing a mask has even become a way to further express personal style. Differentiating yourself from the competition can be difficult, but personalized promo products provide an inexpensive way to do just that. Masks are great because they can be incorporated into a number of outfits and uniforms. For example, if you own a restaurant, you can mix and match face coverings to ensure everyone in your organization achieves a cohesive look that compliments a uniform.
Return to Work
As business ramps up, in-person events make a comeback, and employers begin calling personnel back into the office, this is the perfect opportunity to send out branded masks and face coverings. With safety being a top priority, you can also include sanitizers, antimicrobial lanyards and no-touch tools to create a safety-focused promotion. You can give these out to members of your organization or the general public knowing that they will surely come in handy. Alternatively, you can create a traveling kit that includes a mask, earphones, toothbrush and blanket as travelling looks to pick up for both business and leisure purposes.
Face coverings are trendy accessories that can be used to express creativity, and individuality while also adding professionalism to your brand when incorporated into uniforms. Additionally, we have a number of other products that can be bundled with your face coverings, giving you a last chance to repurpose unused marketing material. Take advantage of the buzz generated around face coverings and use it to bring your brand additional attention.