For business owners, the start of a new quarter is a great time to implement new strategies that can help their business grow. Adding promo products to your marketing mix is a great way to boost team morale and incentivize sales. If you have not experimented with promotional marketing in the past, this is an ideal time to try personalizing items with your logo and send them out as giveaways or freebies. Beat your competitors to the punch and be the first to take advantage of the following product trends, which are sure to keep your brand buzzing for months to come.
Pet Products
This year don’t forget about your furry friends! In the past couple of years we saw the rise of health and safety products in response to the world pandemic. With the economy slowly recovering, businesses reopening, and events ramping back up, we can expect specialty products to make a comeback this year. Themed promotions that incorporate specialty products branded with your logo do a great job at reaching a particular target audience. Try adding your branding to our Pet Food Bowl, our Pet Food Scoop, or our Dog Bag Dispenser, perfect for those who work with animals or have a pet! If you are looking for complimentary gifts try giving out tote bags and water bottles, which can be used by virtually anyone, allowing your message to reach more people.
Anti-bacterial Products
Safety continues to be at the top of the priority list, at least for the first quarter of the year. Businesses can allude to keeping their employees and customers safe by sending out personalized anti-bacterial pens. These are great for anyone working in office settings, students, or any other job that requires taking notes. Whether someone needs to sign a contract, a credit card receipt, or sign for a delivery, this is a great chance to put your logo on the pen and let them keep it! These products do a great job at reminding your clients and prospects that you care about their safety and helps establish a positive image for your brand when you add your logo.
Travel Products
Traveling is back in the spotlight as many countries are beginning to lift restrictions and mandates, which allow people to move more freely across borders. As a result, we expect traveling to increase as people will be looking to go on much anticipated vacations. Additionally, as borders open up, we are likely to see more individuals travel for business to meetings, conferences, trade shows, and other networking events. Personalize items that can be used to make traveling more comfortable, giving your brand additional exposure in busy places such as airports. Earbuds, travel neck pillows, blankets, and portable kits help make the flying experience more enjoyable, while keeping your logo proudly displayed.
As you budget for the first quarter of the year and plan out your marketing campaigns, consider adding promotional products to the line up. We are expecting specialty products such as pet friendly items to be back in high demand, while also expecting to see an uptick in demand for travel related products. As the trend continues to move towards re-opening, this also gives you an opportunity to personalize products that encourage safety while also providing an enjoyable experience for recipients.