Perfect for Summer

Part of making sure that your brand remains relevant is to periodically revamp your marketing material. One strategy is to incorporate custom branded promo products into your campaign and create promotions that align with the themes of each season. As a business owner or event planner, seasonal promotions have many associated benefits. For example, new businesses can use seasonal promotions as an opportunity to establish a strong foothold in a new industry, while existing brands can use them as a vehicle to draw attention to their services and attract new customers. Additionally, carefully constructed and well-timed promotions allow you to get a leg-up on the competition and be the first to reach potential customers. Below are some of our top choices to customize for the upcoming summer!

Lifestyle

The change in weather brings forth the opportunity to add your branding to trending products. During summer individuals like to enjoy the outdoors and take part in many activities that are not possible to do in the winter months. Think about the types of activities people like to do, such as camping, working out, and cooking outdoors, and personalize these types of products as a way to ensure your branding receives exposure. Our lanterns, campfire mugs, folding chairs, and BBQ sets are great for all outdoor enthusiasts, while water bottles and caps will come in handy for anyone with an active lifestyle. The more the products are used, the more impressions your logo will receive, allowing the public to become increasingly accustomed to your brand.

Wearables

Summer is also the perfect time to turn individuals into brand ambassadors. Wearable products offer a mobile advertising opportunity that introduces and keeps your brand in front of more people. The key is to personalize stylish apparel that recipients will want to wear as a nod of support to that brand. We have many new apparel options, including sustainable and unisex garments that position your company as forward-thinking and socially responsible. The products you choose to personalize have a considerable effect on how the public perceives your brand, making promo products great vehicles to communicate company values.

Special Offers

One of the advantages of creating a seasonal promotion is that it gives your business visibility during otherwise quiet periods. Ultimately you can use promo products to entice customers to purchase from you, thus opening the door to potentially convert them into lifetime customers. Premium products are great to personalize and give out as a complimentary gift for a purchase, or as a prize for contests. Golf products are trending this season and are ideal for rewarding special customers. Make your own bundle or add your logo to one of our pre-assembled golf sets.

When creating seasonally-themed promotions think about the types of products that individuals are most likely to use. Put yourself in the shoes of a prospective customer and try to better understand your audience’s preferences. By giving them more of the products they want, your brand will receive more exposure. Use the season’s sentiments to your advantage as summer is associated with joy and laughter, personalized items that evoke excitement and encourage the public to promote your business.