Promo for Concerts, Festivals, and Summer Events!
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Promo for Concerts, Festivals, and Summer Events!

Posted on June 23, 2023 Posted in Apparel Promotional Products Seasonal

Beat the Heat with Branded Gifts
Promo for Concerts, Festivals, and Summer Events!

For business owners and event planners, the start of summer is the perfect opportunity to incorporate new accessories into your marketing mix. From products that can be used as giveaways at concerts to souvenirs that serve as keepsakes for personal celebrations, there will be plenty of chances to personalize promo for many summer events. Get ahead of your competitors and start planning your campaigns now that way recipients will be able to make use of your gifts throughout the season. Whether you are the organizer of the event, a sponsor, or an exhibitor, we have all the right tools to make your occasions more memorable.

Brand Visibility

One of the main reasons why you should consider incorporating new promotional material into your campaigns this summer is the increased brand visibility offered by personalized products. For example, when concertgoers wear your t-shirts or other branded apparel, they showcase your brand to a larger audience. This extends your reach and increases brand awareness especially when recipients share photos and videos on social media. By gifting attendees branded apparel, they will have tangible products that not only remind them of the special day but also serve as a platform for the public to become accustomed to your logo.

A woman wearing a black promotional t-shirt

Sponsorship Opportunities

Another way you can bring new promotional products into your marketing is through sponsorships. Getting involved in your local community is a great way to build rapport with the public and create a more favorable perception of your brand. Get in touch with organizers of summer markets, fairs, exhibitions, and other outdoor community events to supply them with branded goodies that can be handed out on these occasions. In particular, charities and non-profit initiatives will be looking for individual and group donations to facilitate the organization of these community gatherings. From banners, ideal for on-site branding, to golf accessories that can be used as prizes for contests, there are several products you can personalize for donations.

Targeted Marketing

Depending on your promotional objective you can use branded products to target a demographic. As outdoor events typically attract a specific group of people, you can use it to your advantage by personalizing products that are appealing to that demographic. Think about adding your logo to items that outdoor enthusiasts will appreciate and find a good use for.

A man wearing a promotional black cap and black promotional fanny pack

Fanny packs are a staple of festivals, concerts, and other summer events as they do a great job at keeping your hands free while keeping your belongings safe. Fitness products are another option if you are looking to foster engagement with your target audience. Frisbees, jump ropes, and beach balls are only a few of the products you can try customizing to encourage recipients to go outside.

The possibilities are endless when you add promo products to your summer marketing campaigns. Outdoor summer events are often associated with entertainment, fun, and enjoyment. Align your brand with these positive experiences by personalizing products that allow recipients to make the most of the warm weather! Begin planning your promotions now and see for yourself what the power of promo can do for your brand.


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