Trends to Look out for in 2023

Whether it’s in fashion or technology, being the first to adopt a new trend is exciting and sets you apart from the rest of the competition. The same is true when it comes to promo products as there are always new products entering the market as well as new creative ways to customize them. As people’s tastes and preferences change, so does the demand for certain products. As fads come and go, they bring with them many opportunities to put your brand in the spotlight through the use of quirky, unusual, and in-demand products branded with your logo. Adding your logo to products that are trending is a great way to ensure you stay relevant and on top of everyone's mind.

Drinkware

According to the 2022 Counselor State of the Industry report, drinkware has been one of the most popular promo product categories for the last 3 years, with a steady incline and 9.7% of total industry sales in 2021. What this tells us is that drinkware is on the rise and likely to continue trending upwards in 2023. This is in part due to the shift in focus towards environmental sustainability and corporate social responsibility. With more individuals and businesses wanting to make a positive impact on our environment, the demand is higher than ever for reusable promotional materials. Water bottles, tumblers, and mugs are at top of the list due to their versatility, making them suitable for a large range of events and company profiles.

Apparel

As part of the sustainability trend, more businesses are looking to customize durable products that can be kept for a long time as a way to reduce waste associated with single-use products. Clothing garments such as t-shirts, hats, and hoodies are amongst the items that recipients hold on to the longest, making apparel a top choice for the upcoming year. With promotional outerwear being kept by consumers for an average of 16 months, this creates the possibility for your logo to generate more impressions throughout its lifetime. With apparel you may also add your custom imprint to name brands like Champion and Puma, increasing the chances of the product being worn.

Decoration Techniques

Aside from the products you choose, one of the ways you can further differentiate yourself is through the use of different decoration techniques. The rising demand for individuality is likely the reason why t-shirts and other garments continue to remain popular. Experimenting with new imprint methods and styles that are influenced by retail trends is a great way to situate yourself as a leader in your field. Consumers currently crave and wear products that make them stand out, which has led to the customized trend. Give your apparel a textural look and feel by embroidering your logo and don’t be afraid to try some special effects like a colour gradient by using Direct-To-Garment. Produce a limited-edition version of your logo which allows the imprint to pop out for anniversaries or other special celebrations.

Along with the products you choose, timing is very important as it can help the public have a more favourable opinion of your brand. Take advantage of these growing trends and use them as vehicles to get the public accustomed to your brand. These are only some suggestions, be sure to select the products and trends that align most closely with your brand’s values. Be creative and innovative when building your promotional campaigns and you’ll be one step closer to beating the competition.