One of the ways you can increase brand recognition is by making your logo part of your customers’ everyday routines. From unlocking the front door, starting the car, or opening your mailbox - keys and keychains are items we interact with daily. Not only are they practical and portable, branded keychains also serve as a constant reminder of your business every time customers reach for their keys. In this blog, we’ll explore some creative ways you can unlock new marketing potential using promotional keychains.
Appreciation Gifts
The range in quality and price of keychains makes it possible to include them in all types of promotions, including appreciation campaigns. For these occasions you will want to select a higher-end keychain made of metal that you can personalize with your company logo or any other relevant information such as dates, years in service and more. Your message will be laser engraved on the keychains giving them a more formal and elegant touch, ideal for making a long lasting impression. Try one of our many high-end keychains such as the Leatherette key tag which features a stylish leatherette construction along with a special packaging for important celebrations.
Bundle with Purchase
Another way to make use of branded keychains is to bundle them with purchases. Offering in-store exclusive gifts is a great way to encourage the public to pay you a visit, while giving them something to remember you by. Opt for multi-functional keychains like bottle openers, mini flashlights or tape measures to increase the likelihood of your products being used by recipients. The practicality of these keychains ensures your logo is always in their pocket, allowing your brand to remain top of mind each time they take a measurement or open a beverage. Use these handy products to position your brand as reliable and score some positive brand association.
Collaborate with Local Charities
Alternatively you can also get your logo into the hands of the public by collaborating with local charities and community groups. For example, use them as a token of appreciation for anyone participating or volunteering in community initiatives such as a youth sports tournament or fundraiser. Create a swag bag that includes keychains and give them out to the top donors or sponsors of the event. This is a great way to repurpose unused promotional materials or leftovers from previous campaigns. You can donate the products directly to the charity or make a monetary contribution for your logo to be showcased among other sponsors.
Promotional keychains may be small, but their impact on brand recognition is big. By incorporating practicality with creativity, these keychains become more than just accessories—they become symbols of your brand’s presence in your customers' lives. Whether you’re showing appreciation to loyal clients, offering a little extra incentive for purchases, or encouraging donations with a thoughtful touch, branded keychains make your message stick.