Present Your Best Self

The power of promotional products is not to be taken lightly. While you might think that it’s all about getting your name out there and it doesn’t really matter how you go about it, the promotional product experts at COMDA.COM think you should not leave any detail to chance, as a poor promotional campaign can reflect negatively on your brand’s image. Ensure that your brand is being represented properly by taking the time to analyze which products work best for you. As promotional products are a direct representation of your company, below are some ideas on how you can use them to show your best side. 

The great thing about promotional products is that they can be customized to fit a wide range of company profiles and industries, but you must learn how to use this to your advantage. Recipients judge the promo items they receive, and make a direct correlation to the company handing them out, so naturally you should be cautious about the products you choose. For example, choosing a cost effective option such as:Pens, Calendars &Keychains would be better suited for companies wanting to convey they are a budget friendly brand. This way recipients can associate the product they received with value & accessibility. In this case the product is being used to further advance the marketing strategy, and support the corporate message.

Pens	Calendars	Keychains

In contrast, choosing a high end product will help recipients see your brand as luxury and unique. A company may consider giving these types of gifts to existing clients, as a thank you or year-end party favor. Cheeseboards, Steak Knives and Coaster Sets are among the most coveted products in this category as they are classic, timeless and come in gift boxes – making their presentation that much more appealing. These are elegant products that set you apart, and give your brand the perception of being authentic. Your choice in product speaks volumes about what you want to convey, and how you expect to be portrayed in the public.

Cheeseboards	Steak Knives	Coaster Sets

Perception is very important and needs to be taken into consideration in order to build a successful marketing campaign. All of the components of your campaign, whether they are – digital, print or promotional advertising, should all consistently tell a story about your brand. Promotional products play a crucial role in how your brand is seen in the public eye, which is why you should invest in items that make sense for your business. 

If you need assistance in finding #TheRightStuff for you, give us a call. We have dedicated representatives ready to work out any details pertaining to your product selection and decoration options.