Celebrating Canada! How To Make the Most of the Canada 150 Brand!

With Canada poised to celebrate the 150th anniversary of Confederation this year, it’s little wonder that many companies are gearing up to jump on the celebration bandwagon.

From the Hudson’s Bay Company’s 58-piece collection of souvenirs, to Kitchen Stuff Plus’ “official logoed” water bottles, to the Canadian Mint’s collectible coins - the celebration of Confederation is sure to get everyone talking. But while this historic event presents a great opportunity for direct sales, it’s also the perfect time to share your Canadian spirit and partner your brand in the celebration.

So what’s the best way for your company to join in the Canada 150 fun?

GO LOCAL!

For starters, consider whether or not your brand is Canadian. If you’ve got some Canadian roots, all the better. If your company has a long history in Canada, you can easily go the heritage route. Jenny Bertrand for Acart explains that this approach involves: “using Canadian history, cultural symbols and links to the past”. More important, however, is that you are authentic in your representation of your company’s ties to Canadian history.  People want to know how your history is “truly Canadian”, so celebrate your links at company events and via social media, perhaps even with a call to your followers to participate in showing their own heritage moments.

NEW KID ON THE BLOCK

If you’re newer to the game and don’t have a ton of historic clout as a brand, there are still plenty of opportunities available. Think about how your company shines as a Canadian brand today. Maybe your new company speaks to Canada’s increasing multiculturalism, with staff from a diverse mix of countries. Or perhaps your brand reaches from shore to shore, using regional ingredients and touching different parts of Canada. Whatever your angle, share it far, wide, and proudly!

SHARE YOUR PRIDE!
As you gear up for the celebration, you’re going to want products that your customers and potential clients can proudly wear and share. If you’re hosting corporate events on July 1st or are running promotional campaigns leading up to the holiday, share your spirit and your brand with a co-branded official Canada 150 logo. COMDA offers hundreds of products that are perfect for branding with the Canada 150 logo and your company’s insignia. Choose from products like ourbest selling cap, the CM300, or thebeautiful Encore Aluminum Pen, and kick start your celebration today!

¹ http://www.theglobeandmail.com/report-on-business/industry-news/marketing/tchotchkes-tote-bags-and-t-shirts-how-marketers-are-selling-canada-150/article34195224/

² http://acart.com/make-your-brands-canada-150-marketing-as-remarkable-as-canada/